HILLSBORO, OR, August 29, 2011 – MyBinding.com, one of the country’s leading Internet retailers of document finishing machines and supplies, has been named as one of the fastest-growing private companies in America by Inc. magazine. Inc.‘s annual list ranking the top 5000 businesses indicates significant accomplishments in the areas of creativity, resilience, and tenacity.
MyBinding.com joins 30 years worth of Inc. alumni including worthy enterprises such as Clif Bar, Microsoft, Jamba Juice, Zappos, and more. Each of these organizations has shown significant accomplishments. The list itself represents a long-standing history of honoring businesses whose creativity, dedication, and hard work have catapulted them into success. Jeff McRitchie, Vice President of Marketing, credits this success in a large part to their unique marketing strategy.
“Our marketing team does more than the average company,” said McRitchie. “We are constantly striving to put our name in new places. You can hardly go anywhere online and not see our company.”
In addition to traditional mail and e-mail lists as well as advertising, McRitchie’s team focuses a large amount of time on content building. Much of this is spent writing articles that are then distributed all around the web. A glance on Ezine.com shows that McRitchie has posted over 2,200 articles, all with at least one link back to MyBindng.com. That’s only one place their content shows up online. Articles and other information can be found on five different blogs, over 50 article directory websites, and other writing platforms, such as HubPages and Squidoo. And they recently launched a new video campaign, adding 1,300 videos to YouTube alone this year.
“We are always looking for a new way to get our information out there,” said McRitchie. “There aren’t many companies that do what we do and for us it has really paid off. It’s a big factor in our placement on this list.”
MyBinding.com seeks to provide valuable information to their customers. Articles listed on their website often come from actual customer questions. Their blog is full of how-to guides, comparisons, and creative ideas. Almost every product on their website includes a review, good or bad. And many of their videos feature a product demonstration including step-by-step instructions.
“Customers aren’t interested in fluff marketing pieces,” said McRitchie. “That is why whenever we’re creating something, whether it’s a blog post or a video, we ask ourselves, ‘Is this adding value to our brand?’ If the answer is no, we look for another way to do it.”