HILLSBORO, OR, March 23, 2012- MyBinding.com, one of the country’s leading Internet retailers of document finishing machines and supplies, recently celebrated one million video views on YouTube. Their impressive success came after launching a full-time video campaign in early 2011.
MyBinding.com originally signed up for YouTube back in December of 2007 and posted several hundred manufacturers’ videos, then left their channel relatively untouched. As video marketing became more popular over the last few years, they refocused their efforts to include video and began producing high quality content.
“Video marketing is increasingly important for e-commerce retailers,” said Jeff McRitchie, Vice President of Marketing. “Now more and more, we are seeing businesses leverage videos. In fact, customers are beginning to expect video as a standard.”
Over the past year, MyBinding.com’s YouTube channel has grown from a few hundred informative uploads to almost 1,800 product videos. Their selection includes demonstrations, reviews, how-tos, comparisons, and more. As MyBinding.com has worked to develop a style that works for them, they’ve experimented and grown into a voice that positively represents the company and adds value for customers.
“Video has the ability to teach someone how to do something over what they can learn from reading about it online,” said McRitchie. “We seek to fill the void between article marketing and real-life use while providing something of value for our customers.”
And their customers have responded by flocking to MyBinding.com on YouTube. According to metrics on SocialBlade.com, MyBinding.com’s YouTube channel averages 7,900 views per day. Many of their videos have a few thousand views with more coming every day. Considering ReelSEO.com posits that approximately half of all videos on YouTube receive less than 500 views, MyBinding.com’s success is an impressive feat.
“We are very happy with our success on YouTube so far,” said McRitchie. “Now we are looking at the challenge of keeping the pace up as well as looking for creative new videos to make.”
MyBinding.com is dedicated to creating new content and is always looking for new material to offer. They make videos in-house every week, using the actual machines they sell. Videos are posted on their YouTube channel twice a day and showcase products in action with an explanation of what’s happening in the video. With such a large audience, MyBinding.com has learned to vary their films from demos and reviews to how-tos and more to accommodate a variety of viewing preferences.