Skip to Content
    My Cart 0
    My Cart 0
    You have no items in your shopping cart.
    • Contract Holder
    • Promotions & Deals
    • Log In or
    • Register
    MyBinding.com
    Questions? 1-800-944-4573 1-800-944-4573 Call to Order
    Search

    Product Suggestions

    See result for ""
    • Login
    • My Account
    • My Order
    Menu
    • ALL CATEGORIES
        • Binding Machines
        • Binding Supplies
        • Covers
        • Laminators
        • Laminating Film
        • Laminating Pouches
        • Paper Cutters
        • Finishing Equipment
        • Paper Shredders
        • ID Accessories
        • 3-Ring Binders
        • Boards/Easels
        • Mailing Equipment
        • Packaging Equipment
    • BINDING MACHINES
      • BINDING SUPPLIES
        • COVERS
          • LAMINATORS
              • Pouch Laminators
              • Roll Laminators
              • Lamination Trimmers
              • Hot Laminators
              • Cold Laminators
              • Accessories
              • Laminator Carts
              • Pouch Board
              • Clearance Laminators
              • View All
          • LAMINATING FILM
              • School Film
              • Standard Film
              • Low Melt Film
              • Wide Format Film
              • UV Protected Film
              • Digital Film
              • EZ Load Film
              • Thermal Film
              • Cold Film
              • View All
          • LAMINATING POUCHES
            • PAPER CUTTERS
              • FINISHING EQUIPMENT
                MyBinding Blog > Press Releases > MyBinding.com Dives Into Video Marketing With Over 1,600 YouTube Videos

                MyBinding.com Dives Into Video Marketing With Over 1,600 YouTube Videos

                October 25, 2011 by Jeff McRitchie

                New-Video-Blog-bm-content-1MyBinding,com, a division of Information Management Services, LCC, recently announced the promotion of Jeff McRitchie from Director to Vice-President of Marketing

                 

                HILLSBORO, OR, October 25, 2011 – MyBinding.com, one of the country’s leading Internet retailers of document finishing machines and supplies, has recently surpassed 1,600 videos on YouTube. The company launched a full-time video marketing campaign earlier this year.

                 

                MyBinding.com has long had their hands in article marketing, a course of action that propelled their site to the top of many search results. A quick glance at EzineArticles.com shows over 2,200 pieces written by Jeff McRitchie, the company’s Vice-President of Marketing. And that is only one of the many article directories where you can find MyBinding.com’s articles. But as times change, so do strategies.

                 

                “Article marketing was up-and-coming when we first started,” said McRitchie. “Now more and more, we are seeing businesses turn to video marketing. To survive in this business, you have to be able to adapt. So we did.”

                 

                Though the company launched their YouTube page four years ago, they’ve really capitalized on the YouTube market since the beginning of this year. Since the launch of their new campaign, their channel has increased from about 150 uploads to over 1,600 helpful videos. Many of their movies offer information not readily found in a professional video format online. However, a visual showing how to use a product is much more accurate than a written review.

                 

                “Video has the ability to teach someone how to do something over what they can learn from reading about it online,” said McRitchie. “We seek to fill the void between article marketing and real-life use.”

                 

                MyBinding.com’s YouTube channel offers videos on a variety of topics. The majority of the products they sell offer a demonstration, or at the very least, an informative video. They also have reviews and manufacturers’ product videos. But their “How To” section is quickly becoming the most popular.

                 

                “Our goal is to answer customer questions and add value,” said McRitchie. “If a question lead them to our site, then we try to make a video to answer it. Video marketing is the next big wave and we’re riding it all the way.”

                Filed Under: Press Releases

                Search Blog

                Newsletter Signup.
                Receive a $5 off coupon for just signing up.
                Contact Us
                5500 NE Moore Court Hillsboro, OR 97124
                1-800-944-4573
                sales@mybinding.com
                1-800-944-4573
                Contact Us
                Follow Us.

                Customer Service

                • Weekly Specials
                • Rebates
                • Return Policy
                • Privacy Policy
                • Price Match Policy
                • Purchase Orders Welcome
                • International Shipping
                • FAQs

                About Us

                • Who We Are
                • News
                • GSA
                • Testimonials
                • Satisfaction Guarantee
                • Terms and Conditions
                • New Products
                • Our Brands

                Resources

                • Product Manuals
                • Parts List
                • Coupons
                • Knowledge Base
                • Discontinued Products
                • Binding Styles
                • MyBinding Careers
                Pay Securely With
                Partners
                 
                ABOUT SSL CERTIFICATES
                 
                Copyright © 2019 MyBinding.com

                Copyright © 2023 MyBinding.com