MyBinding.com Executive Headed to eTail West 2012 Conference

MyBinding.com’s Vice-President of Marketing is going to Palm Desert to take part in one of the biggest events for online retailers.

HILLSBORO, OR, February 27, 2012 – MyBinding.com, one of the nation’s leading Internet retailers of document finishing equipment and supplies, is sending one of its top executives to E-Tail West. Jeff McRitchie, Vice-President of Marketing, will represent the company at the Palm Desert conference during the last week in February.

“Attending the eTail West Conference is something I look forward to every year,” said McRitchie. “This convention gives us a great chance to network with others in our industry and help MyBinding.com to innovate and discover new options for e-commerce technology.

MyBinding.com enjoyed a successful year in 2011, having landed on the Inc. 5000 list of the fastest growing private companies in America. This year they hope to continue that growth and part of that is learning current tactics and best practices. eTail West is designed to give internet retailers a chance to network and become more educated about industry trends and marketing.

“Attending this conference is a terrific opportunity for us,” said McRitchie. “It’s always exciting to meet others in this industry and get new ideas . Going to Palm Desert is part of our strategy to stay competitive and grow as a company.”

McRitchie himself has previously had the opportunity to speak at an eTail conference. Last year at the convention in Boston, he joined a panel of experts discussing advanced SEO techniques for retailers. This year he is attending as just a delegate.

At eTail, McRitchie will have the chance to network with a wide variety of peers. The conference schedule includes specific networking events, panel discussions, and keynote presentations. A few of this year’s keynote speakers include Steve Zapf of Guitar Center, Shane Steele of Twitter, and the name everyone asked for, Guy Kawasaki, Apple’s former Chief Evangelist. These three speakers, as well as countless other presenters and panel members, will offer solutions in key upcoming areas, including social, online video, and mobile according to the official eTail West brochure, available for download at www.eTailWest.com.

McRitchie hopes to come home with an actionable plan based on what he learns.

“The seminars are really helpful in learning what’s being done in our industry,” said McRitchie. “The challenge is coming home and implementing new strategies. I’m confident my team will be up to the challenge.”