MyBinding.com Offers New Nextopia Site Search for an Enhanced Customer Experience
MyBinding.com seeks to improve their website's search by integrating Nextopia site search technology.
HILLSBORO, OR, February 27, 2012 – MyBinding.com, one of the country's leading Internet retailers of document finishing machines and supplies, has just added Nextopia Search technology to their website.
MyBinding.com has been around for over ten years. When the site first began, a basic search provided adequate results. However, their website has grown to include over 24,000 products related to binding, laminating, shredding, and more. Such an enormous quantity of items is difficult to index and search with accurate results.
"We have a great selection of inventory listed on our website." said Jeff McRitchie, Vice-President of Marketing for MyBinding.com. "Unfortunately, it was sometimes difficult for people to find certain items using our old search tool."
The decision to integrate Nextopia software onto MyBinding.com came about by listening to customer feedback. MyBinding.com is known for their stellar customer service. After several customers suggested an upgraded search tool would be helpful, the internet retailer listened.
"We take our customers' feedback very seriously," said McRitchie. "Nextopia is helping us to provide them with better search results using intelligent search technology."
According to the Nextopia website, their site search technology is currently used by over 1,400 businesses, such as Crabtree and Evelyn, Swatch, and more. Using Nextopia software, MyBinding.com visitors are able to filter searches for more specific results. They are also able to sort items according to various categories such as price, relevancy, and more. Another benefit of Nextopia is "Error tolerant fuzzy matching". This takes into consideration both singular and plural versions of words, partial search terms, and "sounds like" matching. Other features include automatic spelling corrections, alternative search options, synonymous terms, and metrics-based rankings.
"We are really excited to have Nextopia Search onto our site," stated McRitchie. "Not only will it streamline the search process for our customers but it will also increase our sales as users will be able to actually find what they're looking for."
