Skip to Content
    My Cart 0
    My Cart 0
    You have no items in your shopping cart.
    • Contract Holder
    • Promotions & Deals
    • Log In or
    • Register
    MyBinding.com
    Questions? 1-800-944-4573 1-800-944-4573 Call to Order
    Search

    Product Suggestions

    See result for ""
    • Login
    • My Account
    • My Order
    Menu
    • ALL CATEGORIES
        • Binding Machines
        • Binding Supplies
        • Covers
        • Laminators
        • Laminating Film
        • Laminating Pouches
        • Paper Cutters
        • Finishing Equipment
        • Paper Shredders
        • ID Accessories
        • 3-Ring Binders
        • Boards/Easels
        • Mailing Equipment
        • Packaging Equipment
    • BINDING MACHINES
      • BINDING SUPPLIES
        • COVERS
          • LAMINATORS
              • Pouch Laminators
              • Roll Laminators
              • Lamination Trimmers
              • Hot Laminators
              • Cold Laminators
              • Accessories
              • Laminator Carts
              • Pouch Board
              • Clearance Laminators
              • View All
          • LAMINATING FILM
              • School Film
              • Standard Film
              • Low Melt Film
              • Wide Format Film
              • UV Protected Film
              • Digital Film
              • EZ Load Film
              • Thermal Film
              • Cold Film
              • View All
          • LAMINATING POUCHES
            • PAPER CUTTERS
              • FINISHING EQUIPMENT
                MyBinding Blog > Press Releases > Oregon Company Tries “Insane” Tactics to Get New Web Traffic

                Oregon Company Tries “Insane” Tactics to Get New Web Traffic

                April 16, 2010 by Jeff McRitchie

                 

                MyBindingBlog-bm-content-1Hillsboro, OR (PRWEB) April 16, 2010 — To succeed in today’s business world, having a web presence is essential. A good website can spread the word about innovative products, attract customers, and help increase profits. With that in mind, many companies are turning to corporate blogging to communicate their messages. However, with thousands of blogs being launched daily, it can be difficult to drive traffic to a new corporate blog. Faced with this problem, one Oregon company is trying something out of the ordinary to get noticed.

                MyBinding.com an Oregon-based Internet retailer of document finishing products recently unveiled its new blog, complete with new graphics and a wealth of fresh content. In fact, there’s so much new content, the company is posting one new blog entry every hour of every day until June 23, 2010. The posting started on Monday, April 10 and you can see the posts at MyBindingBlog.com.

                “What we’re doing is totally original,” said Jeff McRitchie, Director of Marketing for MyBinding.com. “We’re going to publish a total of 1,728 posts. That’s a lot. In fact some people may even think this is insane.”

                To supply the blog with so much content, the company employs two staff writers who have been frantically producing reviews of the company’s wares which include binding machines, paper shredders, and laminators. They also contribute articles about topics such as selecting the right laminating pouches and maintaining paper shredders. McRitchie said the writers are more than capable of producing at least one piece of writing per hour. As for why the company is doing this, it’s simple: they want to see how the massive posting affects their search engine ranking results and if it drives more traffic to their main website located at MyBinding.com.

                “In today’s economy, visibility is important, but so is serving your customers”, McRitchie said. “We have a lot of great content that can benefit them and we want to have a bank of knowledge that our customers can easily access.”

                As for whether the company is insane for doing this, McRitchie said that’s in the eye of the beholder.

                “We just want to improve our visibility and do the best for our customers. We may be going about it in a crazy way, but the reasons behind it aren’t crazy at all.”

                MyBinding.com is located in Hillsboro, Oregon a suburb of Portland. It is a division of Information Management Services, Inc. which has been in the document finishing business for more than 10 years. The company offers one of the largest selections of binding machines, laminators, and paper shredders on the Internet.

                Filed Under: Press Releases

                Search Blog

                Newsletter Signup.
                Receive a $5 off coupon for just signing up.
                Contact Us
                5500 NE Moore Court Hillsboro, OR 97124
                1-800-944-4573
                sales@mybinding.com
                1-800-944-4573
                Contact Us
                Follow Us.

                Customer Service

                • Weekly Specials
                • Rebates
                • Return Policy
                • Privacy Policy
                • Price Match Policy
                • Purchase Orders Welcome
                • International Shipping
                • FAQs

                About Us

                • Who We Are
                • News
                • GSA
                • Testimonials
                • Satisfaction Guarantee
                • Terms and Conditions
                • New Products
                • Our Brands

                Resources

                • Product Manuals
                • Parts List
                • Coupons
                • Knowledge Base
                • Discontinued Products
                • Binding Styles
                • MyBinding Careers
                Pay Securely With
                Partners
                 
                ABOUT SSL CERTIFICATES
                 
                Copyright © 2019 MyBinding.com

                Copyright © 2023 MyBinding.com