VP of Marketing Jeff McRitchie teams up with SEOMoz to give a talk on video marketing on a budget.
HILLSBORO, OR (July 23, 2012) – Jeff McRitchie, vice president of marketing at MyBinding.com, has the honor of presenting at MozCon 2012 in Seattle, WA. MozCon is an annual event gathering hundreds of the top SEOs in the country together for knowledge sharing, learning, and collaboration.
“This is a great opportunity for me to share what I’ve learned about video marketing,” said McRitchie. “Between research and trial and error, I’ve gathered many tips that will help others just getting started with video.”
McRitchie is one of four community speakers selected from a pool of 150 candidates to give a presentation at MozCon. His talk, titled “Creating Awesome Video on a Budget”, will focus on low-cost solutions to video marketing. McRitchie’s team has developed and marketed over 500 videos in less than a year for around $50 each. Their YouTube channel has over 1,900 videos with views numbering in the millions. In a changing market where video seems daunting to many, McRitchie has found ways to make it doable without costing a fortune.
“Several lower cost strategies are so simple yet very effective,” McRitchie stated. “Businesses in any sector could highly benefit from the knowledge delivered in this speech”
MozCon, put together by SEOMoz, is a conference for learning SEO strategies and actionable tips. Their motto, “Bringing together the brightest minds in our industry” explains the reason for the event – top marketers collaborating for the benefit of all. Speakers will include Jonathon Colman of REI, Martin McDonald of Expedia, Rand Fishkin of SEOMoz, and a number of other industry-leading SEOs from a variety of companies. Like McRitchie, they will offer valuable insights on how to improve strategy and ROI.
“I’m honored to be presenting alongside so many great minds,” said McRitchie. “I’m looking forward to learning what I can to bring back to my team so we can continue to improve our strategy.”
McRitchie started the MyBinding.com website from scratch nearly ten years ago and has helped it expand into one of the fastest growing private companies in the US. He is an expert at finding ways to creatively advertise and specializes in Internet marketing and SEO. McRitchie has donated his time to help a number of small, local businesses and had the opportunity to be a panel speaker at the eTail Boston conference for online retailers in 2011.
“Video marketing is only a sliver of what I do and what I’ve learned over the years as VP of Marketing,” said McRitchie. “I’m hoping to offer more helpful talks in the future on a variety of topics.”