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    Announcing Our New Video Blog!

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    New-Video-Blog-bm-content-1You may have noticed that we’ve been a little quiet over here for the past month. First, we want to apologize to our regular readers!  Second, we’d love to announce the reason for our silence. We’ve been busily working to create a new video blog for our site! Here at MyBinding.com, we are the leaders in our industry for quality information. We don’t just sell our products, we use them, we know how they work. We have been working hard for the past few years creating videos to show you how our products work and to answer various questions we’ve received from our customers. While we’ve been working hard to design and film this content, our YouTube channel has grown from a few hundred videos to over 2000, with over 2.7 million views. Most recently, we became a YouTube partner.

    But wait a minute. Should all our hard work go to YouTube glory alone? No, we decided it was time to give credit where credit is due. And so we came up with the idea of a videos blog, a place where our hard work and creativity can shine, a place where you can find all our excellent video content in a single place. Yes, there have been sporadic videos on this blog. Yes, our videos are on our product pages. And yes, all this content is on YouTube. But our videos were ready to strike out on their own and make their own way in this world. And so , we hope they will find happiness. But mostly we hope they will answer your questions and make your product decisions a little easier.

     

    And now, without further ado, we give you Videos.MyBinding.com. So head on over to our new blog and tell us what you think. We can’t wait to hear from you!

    Industry Leader MyBinding.com Launches New Video Blog

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    New-Video-Blog-bmMyBinding positions themselves as the experts on all things binding with the unveiling of their new vlog.

    For Immediate Release, November 30, 2012 (Hillsboro, OR) – MyBinding.com, a top Internet retailer, recently launched a new video blog, videos.mybinding.com. This new vlog will act as a central place to house the many product, demo, and how-to films that they create each week.

    Two years ago, Jeff McRitchie, VP of Marketing, and his team delved into the world of video marketing. McRitchie and his team gathered manufacturer’s videos and began making their own, posting them all on their YouTube channel. Today, they have grown into a YouTube partner with over 2.7 million views on their 2000+ videos. They are the expert if you have any questions about binding, laminating, shredding, or a variety of other topics.

    “When someone has a question about anything in our industry, we want to be the place they turn,” said McRitchie. “We want to be known as the binding experts.”

    With the vast amount of contact on their new videos blog, MyBinding has positioned themselves as just that: experts. Previously they dominated article marketing, showcasing their knowledge in the written form. But with the increase in spam published under the guise of articles and the corresponding devaluation by Google of those sites, it was time to look ahead for a new strategy. Video is now the informational powerhouse that articles used to be.

    “Articles used to dominate the search rankings,” McRitchie noted. “Now you see videos popping up all over the place. Customers are beginning to expect a video on product pages.”

    Video enhances product listings by showing people exactly what they’re looking at, more so than photographs. Of their 2000 videos, much of the content focuses on demonstrations of products ranging from small wire spines up to very large paper shredders and heavy duty binding machines. A good portion of their film library offers how-to tutorials, such as how to change the die or how to make a photo book. They also have clips with crafting ideas, comparisons, even a few humorous ones. If there’s a video they haven’t made of a question commonly asked, they make it.

    “I always take suggestions for new videos,” said Mark Colligan, head videographer. “If we can answer a question for a customer, then we’ve done our job.”

    Colligan started his filming career at MyBinding in a small makeshift studio, finishing the voice-over at home. He began with a video on how to use coil crimping pliers and went from there. Now he films with multiple cameras in a studio outfitted with quality lighting shining down on a white table and backdrop. Demo and sample items stack up outside his door for filming, no matter how small. Ideas come from the marketing team, customer questions, Internet queries, and more.

    “We have a ton of knowledge about the products we sell,” said McRitchie when asked why a video blog. “We get questions from customers every day. This is a way to put all that knowledge into one place for people to view.”