This week, two of our marketing professionals are basking in the warmth of the Palm Desert. No, they’re not on vacation. And “basking” is probably the wrong word. “Sitting inside a poorly lit, stale, and crowded meeting room at a national eCommerce conference” is probably a more accurate description.
Our Vice President of Marketing Jeff McRitchie and UX Designer Chris Vander Meulen are participating in the annual eTail West conference. This year the conference is hosted at the JW Marriott Desert Springs in Palm Desert, California. So while McRitchie and Vander Meulen aren’t exactly lounging by the pool all day, they are learning, networking, and even teaching a little.
On Monday, McRitchie delivered a presentation on video marketing encouraging businesses to invest whatever resources they could leverage into a video marketing campaign. Using MyBinding.com’s own success with video as a springboard, McRitchie’s presentation details the why and how of successful video marketing. The presentation generated a lot of positive response, so we’ll try to post it sometime next week for those who are interested.
In addition to McRitchie, the conference also featured a number of other high-profile presenters including CEOs and executives from companies like Nike, Twitter, Disney, United Airlines, Redbox, Facebook, HP, REI, Sony, Visa, and more.
“The conference has been excellent so far,” McRitchie comments. “I’m excited to return to MyBinding and begin implementing some of the great ideas being generated. Our business definitely stands to benefit, but I think our customers and users have the most to gain from all the innovation we’re bringing back.”
Keep watching for more about MyBinding.com’s experience at eTail in the coming weeks.
Organized by Worldwide Business Research, eTail is the leading retail conference dedicated to online and multi-channel commerce. Now in its fourteenth year, eTail’s goal is to support the growth of the retail industry by facilitating high-level networking opportunities and providing leading industry knowledge. Year after year, eTail brings together over 2000 senior-level eCommerce and marketing professionals from a plethora of industries.