If your business is even remotely related to the print world, then you’ve probably heard of Graph Expo and likely you’re heading there. Graph Expo, held in Chicago on October 7-10, is a tradeshow where technology and print collide, with networking opportunities, educational seminars, and more for top players in the print industry. Whether you work in design or delivery, all facets are covered, including equipment, products, and services. And really, what industry isn’t affected by print? This is one show you don’t want to miss!
This year’s Graph Expo will have many exhibits to check out. One Must See is Print Media Centr’s Printerverse. What is Printerverse and why should people visit it? We wondered the same thing. So we took our questions to Deborah Corn, COO of Print Media Centr and one of the masterminds behind the creation of this massive exhibit. Here is what she had to say:
So how did you come up with the ideas for Printerverse?
We started with the most out there ideas we could come up with and then Graph Expo added theirs and we got to what was doable! The concept started in a 20 x 40 booth and ended up in 4500+ square foot space because Graph Expo was very supportive and wanted the best.
It seems way beyond the typical conference booth, definitely upped the “fun” factor.
Well you know me and my fun factor, had to throw some in there. We will have some old school fun around the space, too.
Besides fun, why should someone add it to their show planner? What value is there for a printer?
We have a full schedule of free speakers and panels discussing relevant topics, so the education available is valuable. Also, Peter Lancaster and his team have created some amazing cross media campaigns that will show what is possible with print.
A visual is always a great tool! Which leads me to GRAPHitti, the first ever interactive message board. What a great way to increase interaction!
It is cross media gone wild! It starts with a printed photo and ends with anyone in the world being able to see your message.
Printerverse is available for multiple days. Is there a day/time that’s best for someone to get the most out of it?
We are up and running Sunday through Wednesday but if you want to catch the bulk of speakers and panels, Monday and Tuesday would be the best days.
Or maybe they should just stop by every day, multiple times, to pack in as much FUN as possible.
I have a feeling we will have permanent residents besides our team and the Girls Who Print volunteer force.
What are the top three things printers can expect to take home after visiting the Printerverse?
I expect it will be different for everyone. But what I hope they see is (1) that technology completes and doesn’t compete with print; (2) people working together; and (3) social works.
Number one is a great point. I think that’s something many people, especially those outside the print world, don’t realize.
I agree – it’s not one or the other, both work together and can do so very cool from a digital perspective! We will show that.
One person I interviewed said technology advanced because of print, not in spite of it. Anything you’d like to add?
Just that I hope everyone stops by or passes through or peeks in and best case has an EXPERIENCE in the Printerverse!