Today’s post comes from Mark Colligan, the man responsible for the creation of videos at a rate of ten per week. Mark quietly slips in and out of his small studio at various hours during the day and does most of his editing at home. He helped us launch our video marketing campaign over two years ago and is still going strong. Here is a look into his world here at MyBinding.com.
For the last couple of years I’ve snuck into the warehouse, stacked a dolly with various binding machines, and backed quietly out the door to my overheated video studio with 15000 watts of light glaring down on a white table. Here I open box after box of every binding system, laminator, and shredder you can imagine. Once I spent a whole month magically demonstrating a gazillion staplers to a faceless audience. Why? Because people want to “see it in action” before they buy it. So I learn it, video it, edit it, and create voice-overs as entertaining as it can get for paper finishing products. People watch, learn and buy.
As I see it, I am the most experienced person at MyBinding.com with our products, and there are thousands yet to get to! I am experienced because I have to physically create a finished product with these machines that I have only just met. EVERY ONE OF THEM! Over the many months doing this and well into my 11th TB of hard drive space of video files, I have come to realize that you get what you pay for. The adage really is true.
Depending upon your needs and amount of binding or laminating that your business undertakes, if you go cheap… you’ll be going again. And again. If you put out the money and look at it as an investment in your work, it will pay off.
With that said, just because it costs the most, it does not mean that it will actually be the best. Do your research and seek out the best for your needs. (That’s why we make the videos after all.) Machines that do ONE function tend to do that one thing really well. You’ll have to invest then in other machine(s) for the next steps. Machines that are all-in-one (and there are many in the binding world) can be just fine, however the get what you pay for principle really shines through here.
Everyone has a budget. Every business has needs. Be smart because your workers will be asking for another machine because it’s too slow or someone has just thrown it across the office in a fit of rage. And coming from experience… the machine probably deserved it.